Mod Mom Furniture founder teams with Young America
Hathcock will serve as a spokesperson for the juvenile furniture brand - online on the company’s website and via its social media channels, as well as in person during trade show and in-store appearances.
"What we are hoping to do by having Kiersten on the team, representing the brand in a lot of different ways to the public, is to reach our consumer in the way that she wants to be communicated with today," said David Petersen, vice president of marketing at Stanley Furniture, Young America’s parent company.
"She will be communicating in a very hands-on way through social media and personal appearances, which I think will help her be a great authority to customers on our products." She also will work with Young America to create a Mod Mom branded furniture line, which is still in the early stages of development and is expected to be out late this year.
"We have in the range of possibilities the opportunity to co-brand a range of products with Mod Mom - that’s something we’re considering going forward," said Petersen.
Hathcock has a background in marketing, having worked in the marketing department at A&E and The History Channel. After leaving that role in 2003 to spend more time with her children, she taught herself to build furniture after she was unable to find modern-style toy boxes, and Mod Mom Furniture was born.
In 2011, she was featured on the ABC show “Shark Tank”, which offers entrepreneurs a chance to receive funding deals for their burgeoning businesses. “We think that it’s important for our brand to be represented by a contemporary of the customer,” Petersen said. “She is a young, professional, ambitious, enthusiastic mom. Anybody who saw her on “Shark Tank” knows about her level of commitment to try to do it all.”
Young America will look to Hathcock to put a face to its mission. “She will be able to speak a language that makes the Young America story much more relevant to our consumer,” said Petersen. “We’re basically adding someone to our team who has the same passion and values that everyone else on our team has to tell the made in the USA story to consumers and turn them into customers.”
source: Jennifer Bringle, Furniture Today, February 19, 2014
Child Safety is in The Details
With its Made in America quality and safety, its design innovation, and incomparable styling and finish detail, Young America helps you create environments that are inspiring, safe, nurturing and healthy for your child. It is in these spaces your child will wonder, create, grow and ultimately become whatever he or she is meant to be. View all Young America Cribs
Sneak Preview: Abigail Collection
Sneak preview! The brand new Young America Abigail Collection is making its big debut this week at the High Point Market, North Carolina.
Our newest look, Abigail, believes there is nothing wrong with living a charmed life — at least in one’s room. Classic forms wedded to timeless architectural flourishes create a feminine presence that has unmistakable substance … useful charms for the modern girl.
The new Abigail Collection will be shown online and at retailers nationwide in the coming months.
shown: Abigail Manor Bed, Abigail Single Dresser, Abigail Mirror and an Abigail 1 Drawer Night Table in French White. Available in 19 Young America colors.
Redefining the “Study Hall” for Tweens and Teens
Getting your tween or teen ready for school? An inspired bedroom with a good desk may help inspire your student to focus and learn. Create a calm and inviting “study hall” for your daughter or son with deep, rich colors and timeless furniture styles. Simple, beautiful furnishings in a brightly-lit room provide a soothing retreat. Free of distraction, you’re giving your child a gift: a place to rest, recharge and set their own pace. A Young America Sleigh Bed paired with an All Seasons Computer Desk, Hutch and Student Chair creates a balance that’s just right. Shown here in Young America finish Merlot. Made in USA.
In Touch Weekly: Exclusive Look Inside J.R. Martinez’s Baby Belle’s Sweet Nursery
July 19, 2012 In Touch Weekly article “Exclusive Look Inside J.R. Martinez’s Baby Belle’s Sweet Nursery” features a Young America Kudos Crib and Mix Single Dresser with a Changing Station in Espresso with Walnut accents in a nursery designed for Belle, the baby daughter of Iraq war veteran, actor, motivational speaker and Dancing with the Stars season 13 champion J.R. Martinez and his partner Diana Gonzalez-Jones by Little Crown Interiors.
nursery images: Full Spectrum Photography
More details: Lauryn Anabelle’s Kudos Crib, Mix Single Dresser and Changing Station were all manufactured in North Carolina by Young America, a premiere infant and youth furniture brand that is committed to providing parents with the safety and quality that accompanies domestic production. J.R. and Diana engaged Little Crown Interiors, a Los Angeles-based design firm specializing in infant and children’s spaces, to lead the nursery design process, and the team felt Young America’s Mix Collection, which offers sleek, contemporary lines and 120 finish combinations, best complemented their plans for the space.
Desiring a darker finish for the furniture, the designers opted to pair a deep espresso tone with a warmer walnut accent color. This two-tone wood finish contrasts stylishly with the nursery’s light-colored walls, curtains and white-washed flooring while directing attention to the centerpiece of the room, which is a mural that honors the memories of the baby’s two namesakes — Diana’s sister Lauren, who passed away earlier this year, and J.R.’s late sister Anabel. The mural depicts the couple’s sisters as angels on either side of a custom-made sign that spells out the baby’s nickname, Belle.
“In creating this nursery, the style of the crib, dresser and changing station was as important as the functionality of the pieces,” said Gerri Panebianco, founder and designer at Little Crown Interiors. “Young America’s furniture offers the clean lines, great scale and stand-out quality we wanted, while the brand’s commitment to safety has provided J.R. and Diana with added peace of mind. To give the nursery space a light, bright and airy feel, we decided to use a white- and cream-colored background palette and incorporated furniture and accessories in darker, saturated tones for a luxurious effect. Young America’s array of finish options and distinctive styling were essential to making our unique vision for this nursery a reality.”
Although Belle is only two months old, both she and her nursery have already made a splash in the entertainment media. Belle and her beautiful nursery have been featured in People magazine and In Touch Weekly as well as on the syndicated television shows Entertainment Tonight and Bethenny.